1.1 "The Bridge" (long copy, FB/hero)

Your mother just left the hospital. You shouldn't have to call five different vendors. Abeó is the bridge between hospital and home — vetted caregivers, safe medical transport, senior placement, one family dashboard. You don't need another app. You need a guide who already knows the way. CTA: Free care consultation → (949) 987-4605.

1.2 "After Discharge" (IG short-form)

After discharge, the real work begins. We make sure you don't do it alone. Wheelchair transport home — same day · Credentialed caregiver, ready when you arrive · Family dashboard so everyone stays in the loop. CTA: Care, Coordinated → abeo.health.

1.3 "Engineered for Wellness" (brand anchor)

Built for the families navigating senior care alone. A Community Care Coordination Network: caregivers, medical transport, senior placement, family dashboard — one number, one trusted team. Founded by Brittany Solomon, a daughter who watched her community struggle through care fragmentation and decided to fix it. CTA: Meet Abeó → abeo.health.

1.4 "What We Don't Do" (positioning)

We don't replace your mom's doctor. We replace the chaos around her care. Not a hospital, clinic, rideshare app, staffing agency, or placement mill — the coordination layer. The team that picks up at 8 PM. Care, Coordinated. Because health is everything. CTA: Talk to a coordinator → (949) 987-4605.

2.2 "The Readmission Problem"

The patient went home. Then came right back. Readmissions spike when discharge coordination fails. Abeó solves the handoff — coordinator engaged through the 30-day window, same-day transport, pre-arrival caregiver, real-time updates to family AND case manager. Stat: “70% of readmissions are coordination failures, not clinical.” CTA: Pilot your next 10 discharges.

2.3 "Same Day, Same ZIP"

Saddleback discharges should go home same day. We make that real. Based in Laguna Hills — same ZIP as Saddleback. Coordinators answer the phone; drivers know the campus; caregivers cover South OC without cross-county delays. Phase 1 Saddleback → Phase 2 Providence Mission → Phase 3 full South OC clinical. CTA: 30-min walkthrough.

3.1 "Your Career, Your Way" (Indeed/Zip)

CNAs, HHAs, LVNs — Abeó wants you. Competitive pay (we don't extract employer margin) · schedule flexibility · ongoing training + career growth (Phase 4 Abeó Workforce) · family-feel, minority woman-owned, mission-first · real benefits — medical, dental, 401(k), W-2 not 1099. CTA: careers@abeo.health.

3.2 "Caregivers Are Family" (employer brand)

Other agencies treat you like a 1099 placement number. We treat you like the heart of the company. Brittany Solomon: "I know what it means to watch someone you love be cared for by a stranger who treats them like one. Abeó exists to make sure that never happens. Our caregivers carry our name. We protect them like family." CTA: Join Abeó.

5.1 "Welcome to the Neighborhood" (Patch/Nextdoor)

New in Laguna Hills: a care coordination network that actually picks up the phone. Founded by a local woman tired of watching families struggle through fragmented care. Caregivers, medical transport, senior placement — one number, same ZIP as Saddleback. Free 15-min consultation — we listen first. (949) 987-4605 · abeo.health.

5.2 "First 50 Families" (limited-offer)

First 50 families — founding rate locked for 12 months + a direct line to founder Brittany Solomon. Care, Coordinated. Because health is everything. If you're navigating care for a parent in South OC — or you're a case manager, SNF discharge planner, or community partner — call us first. CTA: (949) 987-4605.

Use notes

• Decide tagline first — until then ads run both (natural A/B test)
• Phase ads with phase reality — no Phase 4 AI ads until Phase 4 is real
• DRA-vs-HCO affects pricing claims — soften to "competitive rates" until locked
• Ground in real testimonials within 90 days (placeholder copy is launch-only)
• Compliance review every ad before publish (CA home-care advertising rules) — DRA-licensed counsel