This isn't just a healthcare company. Starting with one community in California, scaling through transport, clinical services, and an AI-powered ecosystem to become the multi-state care network families and managed-care payors trust.
"This isn't just a healthcare company — this is infrastructure for human care at a global scale." — Brittany Solomon, May 2026
| Phase | Focus | Services |
|---|---|---|
| 1 · HCO (Now) | California launch · community roots | Abeó Care (HCA personal care) · Abeó Connect (coordination) |
| 2 · NEMT (Near-term) | Transport layer · Medi-Cal enrollment | Abeó Transport · CPUC permit · CA DHCS Medi-Cal enrollment |
| 3 · Home Health (Growth) | Clinical services · licensed professionals | Nursing concierge (RN, LVN) · Rehab & therapy (PT, OT, speech) |
| 4 · Care Network (Scale) | AI-powered · community ecosystem | Abeó Wellness (programs) · Abeó Workforce (staffing/training) · Abeó AI (platform/SaaS) |
| 5 · National | Multi-state · managed care contracts | Multi-state care network + payor contracts |
"Engineered for Wellness" — Brittany's framing for the harmonious, professional, healing-aesthetic positioning. Sits alongside (or supersedes — decision needed) the prior taglines "Care, coordinated." and "Because health is everything." Compound option: "Engineered for Wellness. Care, Coordinated."
Engineered for Wellness.
Care, Coordinated.
Because health is everything.
| Tier | Color · Hex | Usage |
|---|---|---|
| Primary | Teal Blue #00A99D | Primary actions, headers, brand mark |
| Primary | Deep Teal #006A63 | Hover states, depth, secondary headers |
| Primary | Forest Green #228B22 | Wellness sections, growth indicators |
| Secondary | Aqua Blue #40E0D0 | Active states, accents |
| Secondary | Golden Orange #FFB900 | Warmth, highlights |
| Secondary | Coral Pink #FF8C8C | Empathy moments, family-facing softness |
| Accent | Burnt Orange #E68A00 | CTAs, energy moments |
| Accent | Pale Mint #B2E8E1 | Backgrounds, subtle depth |
| Accent | Off-White #F8F8F8 | Page backgrounds |
Extended palette: Deep Navy #1A2F59, Charcoal #333333, Cool Grey #8A8D8F, Cerulean #008CB4, Light Azure #B0E0E6, Seafoam #98FB98, Stone Grey #4A2E19, Earth Brown #467A6B, Warm Taupe #8C7A6B, Sandy Beige #E6D9C9, Salmon #FF9F7A, Terracotta #E88A67.
Combines the trust of deep teals/navies, the energy of vibrant oranges, and the calm of earth tones and mints. Richer than the original 2-color brand (Teal #42C2BE + Orange #FF8A34) — supports medical seriousness + wellness warmth + multi-cultural sensitivity, well-suited to Abeó's African-heritage founder roots and the multi-cultural OC senior population.
| Dimension | DRA (prior package) | HCO (Brittany's vision) |
|---|---|---|
| Caregiver classification | 1099 referred | W-2 employee |
| AB5 risk | Real if structure isn't tight | None |
| Family pricing | $28–$34/hr | $36–$48/hr |
| Caregiver take-home | Higher | Lower (employer margin) |
| Phase 3 home-health compatible | NO — clinical requires W-2 | YES — same entity scales |
| Hospital case-manager comfort | Some prefer W-2 | Fully accepted |
| Investor story | Cost-arbitrage wedge | Premium, vertically integratable |
Brittany's HCO choice is likely RIGHT for the 5-phase vision. DRA optimizes Phase 1 unit economics; HCO optimizes Phase 3+ clinical scaling. Picking HCO upfront avoids a costly DRA→HCO conversion later. Counsel must confirm CDSS Home Care Services Bureau registration, HCA worker registration, employee-benefits compliance. Reframe the cost story: Abeó wins on integration depth + Phase 3 clinical readiness, not hourly rate.
| Prior name | Brittany's name | Notes |
|---|---|---|
| Abeó Registry | Abeó Care (Phase 1) | Renamed — caregivers ARE employed (HCO), not referred |
| Abeó Ride | Abeó Transport (Phase 2) | Cleaner name |
| Abeó Living | (not in roadmap) | Phase 1 sub-service of Connect, or its own Phase TBD |
| Abeó Circle | Abeó Connect (Phase 1) | Connect = dashboard + coordination layer |
| (new) | Abeó Wellness (Phase 4) | Community programs |
| (new) | Abeó Workforce (Phase 4) | Staffing/training as a service |
| (new) | Abeó AI (Phase 4) | Platform/SaaS |
Action: rename in brand guide, rate card, service detail pages. Decide Abeó Living's fate (keep as Phase 1 sub-service or defer to Phase 3).
All three coexist as a hierarchy — promise / mantra / close. Deck closes with 'Care, coordinated. Because health is everything.' Sales ads lead with 'Engineered for Wellness.'
Recommend Option C: document the new palette as canonical + sales ads use it; React app stays on current palette until next sprint (zero regression risk). Options A (full now) / B (layered) available.
Update deck Launch Plan from 3 phases to all 5 — Phase 4 AI/SaaS + Phase 5 multi-state managed care is a 10× bigger TAM than the current deck shows.
| File | Change |
|---|---|
| brand-guide | Replace palette, update services, reframe tagline hierarchy, DRA→HCO section |
| services_detail | Rename Registry→Care, Ride→Transport, Circle→Connect; decide Living |
| investor-deck | 5-phase roadmap; reframe DRA cost-advantage → HCO integration-depth |
| company-evaluation | Stage 1 unit economics for HCO ($36–48/hr); update SWOT |
| competitive-intel | Abeó now in HCO set; differentiate on integration depth + Phase 4 AI/SaaS |
| funding-pathways | DRA notes irrelevant; add HCO licensing requirements |
| founders-launch-plan | Stage 1 budget — higher payroll, no DRA legal complexity |
| rate-card | HCO parity ($36–48/hr); wedge = transparency + integration |
| convertible-note / jv-term-sheet | No change (founder protections model-agnostic) |
| CSS (App.jsx, styles) | New palette variables (Option A migration if approved) |
"Abeó isn't a home care agency. It's the infrastructure layer for human care — starting with one community in California, scaling through transport, clinical services, and AI-powered ecosystem orchestration to become the multi-state care network families and managed-care payors trust."
Source artifacts (pending in repo): abeo-vision-roadmap.png (phase roadmap), abeo-color-palette.png, abeo-full-vision.pdf. That sentence is investor-grade. Use it.