Synthesized from the canonical source PDFs — mission statement, brand identity guidelines, website blueprint, gemini brief. The single reference for all surfaces. Any conflict with the source PDFs: the PDFs win.
Abeó — pronounced ah-beh-OH. The name is the promise. Every surface should feel like safe passage.
The accent on the ó is structural, not decorative. Always retain it in copy: Abeó, never Abeo.
"To make health feel safe, dignified, and supported — everywhere."
We are the bridge between the hospital and the home. Core belief: Health is not fragmented. Care should not be either.
Technology enables efficiency. People deliver trust. Modern systems and operational excellence, paired with the human presence care demands. Never one without the other.
Not a single-service provider. Not a rideshare company. Not a staffing agency. Not a tech platform without human oversight.
| We are | We are not |
|---|---|
| Care-first | Convenience-first |
| Human-led with systemized coordination | A faceless app |
| Built for trust | Built for volume |
| Designed to scale without losing warmth | Designed to scale by removing humans |
The Care Coordinator · The Integrator · The Trusted Guide
We are not a cold app. We are a caring person who happens to have the systems to follow through.
| We are… | We are not… |
|---|---|
| Reassuring ("We've got this.") | Alarmist ("Medical emergency!") |
| Clear (Simple terms) | Jargon-heavy (Complex medical speak) |
| Warm ("Hello, Sarah.") | Robotic ("User #4092 logged in.") |
| Calm, assured, professional | Casual, gimmicky, small-business |
No gimmicks. No casual language. No small-business feel.
This is non-negotiable regulatory positioning. Two layers: language and legal model.
Abeó Care operates as a California-licensed Home Care Organization (HCO) under the Home Care Services Consumer Protection Act (Health & Safety Code §1796 et seq.), CDSS license category HCS 281. All caregivers are W-2 employees, registered on the California Home Care Aide Registry (HCAR), DOJ/FBI background-cleared, TB-cleared, and insured under our general liability + workers comp.
| DRA (Abeó) | HCO (most competitors) | |
|---|---|---|
| Caregiver classification | Refers caregivers; caregiver-client relationship is direct | Employs caregivers as W-2 |
| Pay structure | Caregiver and client agree on rate; DRA takes a referral fee | Agency sets pay, charges client a higher rate |
| AB5 exposure | Compliant — caregiver is not the agency's worker | None (W-2 model) |
| Cost to family | $36–$48/hr (HCO parity) | $36–$48/hr (HCO parity) |
| Caregiver take-home | Higher | Lower (agency margin) |
California AB5 (effective Jan 1, 2020) prohibits classifying home care aides as 1099 independent contractors. The phrase "independent contractor model" exposes Abeó to penalties of $5,000–$25,000 per violation. The DRA model under §1812.5095 is the established legal alternative and the structure we operate under.
Drivers operate via Uber Health (third-party transportation provider — not Abeó employees). Senior placement is performed by Abeó's licensed referral team. Care Coordination (Circle) is staffed by Abeó employees.
Action items before any compliance-facing copy ships: confirm DRA registration with California-licensed home care counsel. The line in this guide is the public-facing posture; the legal entity must match.
| Color | Hex | Use | Represents |
|---|---|---|---|
| Abeó Teal | #42C2BE |
Primary buttons, headers, logo wordmark, links | Calm, Medical Safety, Clarity |
| Abeó Orange | #FF8A34 |
CTAs, notifications, the leaf accent, the ó accent | Warmth, Energy, Happiness |
| Charcoal | #374151 |
Body text | Softer than black, more readable than gray |
| White | #FFFFFF |
Backgrounds (preferred) | Space, clarity |
| Light Gray | #F9FAFB |
Card backgrounds, surfaces | Subtle depth |
Use sparingly. Most often appears only on the ó in the wordmark, on primary CTAs, and on the leaf logo accent. Never use orange as a body-text color or large fill.
Primary font: Nunito (Google Fonts). Rounded Sans Serif — mirrors the logo's curves. Highly legible but friendly. Avoids the "sterile" look of traditional hospital systems.
| Use | Weight |
|---|---|
| Headings (H1–H3) | Nunito ExtraBold (800) |
| Subheadings | Nunito SemiBold (600) |
| Body | Nunito Medium (500) |
| Captions / fine print | Nunito Regular (400) |
CSS import (already in src/index.css): @import url('https://fonts.googleapis.com/css2?family=Nunito:wght@300;400;500;600;700;800&display=swap');
Per Brittany's full vision PDF (April 2026): 10 divisions across 3 pillars + abeoOS — the AI operating system that connects them all. Always capitalized as proper nouns. Always with the Abeó prefix.
| Division | Phase | What it is |
|---|---|---|
| Abeó Care | Phase 1 (Now) | Non-medical home care — W-2 caregivers (CNAs, HHAs), CDSS-licensed HCO. Personal care, mobility, meals, companionship, medication reminders, light housekeeping. |
| Abeó Transport | Phase 2 | Non-emergency medical transportation — hybrid: Uber Health for ambulatory + owned wheelchair-accessible fleet. CPUC permit + Medi-Cal NEMT. |
| Abeó Clinical | Phase 3 | Home health under separate CDPH HHA license — RN/LVN nursing concierge, PT/OT/Speech rehabilitation. Medicare-certified. |
| Abeó Mental Wellness | Phase 3 | Counseling, peer support, caregiver burnout prevention, crisis navigation. |
| Division | Phase | What it is |
|---|---|---|
| Abeó Companions | Phase 2 | Pet care for clients who can't fully care for their animals — dog walking, feeding, vet transport, therapeutic animal interaction. |
| Abeó Earth | Phase 4 | Environmental sustainability — community environmental health assessments, green care practices, ESG metrics for B2B partners. |
| Abeó Harvest | Phase 4 | Community agriculture and food-as-medicine — wellness gardens, medically tailored meal delivery, food security programs. |
| Division | Phase | What it is |
|---|---|---|
| Abeó Connect | Phase 1 (Now) | Care coordination + family dashboard — the foundational unit of the network. Senior placement guidance is delivered through Connect. Care Circle Coordination™. |
| Abeó Workforce | Phase 4 | Staffing and placement platform — recruiting, training, credentialing across all divisions. Eventually a B2B SaaS product. |
| Abeó Academy | Phase 3 | Training, credentialing, career pathways — community economic development through HCA, NEMT, wellness, and food-as-medicine certification. |
| Abeó Foundation | Phase 4 | 501(c)(3) nonprofit arm — mission protection, community equity, impact investment, ESG reporting. |
abeoOS is the AI operating system that connects every division. 8 modules:
Care coordination hub
AI placement engine
Between-visit wellness intelligence
Community health education + Academy
Regulatory dashboard
Population health analytics
Food/agriculture intelligence
Environmental health layer
"abeoOS is to care coordination what the internet was to communication — the infrastructure layer that makes everything else possible at any scale."
abeoOS is built on the mythOS narrative coherence engine across the StarHub Studios portfolio. mythOS is the substrate; abeoOS is the healthcare-vertical instance.
| Earlier draft | Now |
|---|---|
| Registry | Care (HCO model, not DRA) |
| Ride | Transport |
| Circle | Connect |
| Living | Folded into Connect (senior placement is a coordination activity, not a separate division) |
We want Optum's structural inspiration — but more innovative, trusted, and community-driven. Where Optum feels institutional, Abeó feels human.
| Phase | Reach |
|---|---|
| Phase 1 | Orange County, CA (local) |
| Phase 2 | Regional Southern California |
| Phase 3 | National (US) |
| Long-term | Global care coordination — including Africa and underserved regions |
Designed to scale internationally without losing cultural sensitivity or human presence.
In the future, Abeó functions as a trusted coordination network, a gateway to care services, and a community-based health infrastructure. Care should not feel fragmented, confusing, or transactional. It should feel guided, dignified, and reliable.
Abeó is powered by mythOS — the narrative coherence engine that also runs TXP and SquareBiz across the StarHub Studios portfolio. The infrastructure is battle-tested; updates lift Abeó automatically; tech-build cost is amortized. The "Powered by mythOS" line appears discreetly in the website footer and on investor materials — never as a primary visual. Abeó leads with care; mythOS is the engine underneath. Wordmark: Powered by mythOS.
Source provenance: abeo mission statement final.pdf · abeo 2.pdf (Brand Identity Guidelines v1.0) · ABEO HEALTH WEBSITE.pdf (Website Blueprint) · abeo gemini.pdf (Information & Brand Assets) · src/data/abeo_knowledge.js (live runtime data) · src/index.css (canonical CSS variables). Any conflict between this guide and the source PDFs: the PDFs win. Update this guide to match.